CROSSFIT STEADFAST Commercial | #cfsteadfast


CROSSFIT STEADFAST Commercial | #cfsteadfast

CROSSFIT STEADFAST | There was a lot of Jack London influence floating around the studio this winter.  Shelly wrote the above quote on the board, and with that “call to action” we embarked on new projects.  One of which was this culture spot for CrossFit SteadFast,   “The box” has grown substantially as a business and community during these past two years.  Since our previous video in 2012 the gym space has doubled in size, attendance and coaches.  Brian and Sabrina (owners) also welcomed Asher, a new beautiful baby boy into their family last month!  Congratulations CrossFit SteadFast on two-years of goal-setting, fellowship, hard work, outreach, perseverance, endurance, love and remarkable growth!



Paul Davis came to town from Guatemala last fall and dropped off a beautiful notepad ( That pad has been the site of many notes and inspirations.  A poem came to mind that involved a play on words for ‘pushers’ and ‘hustlers’.   That was our start.   The piece took on a life of its own when we did our ‘think tank’ as a team and fleshed out the poem, crafting it into the voice over you hear.  Harvey Gold in Vancouver dropped the VO.  Trevor has spent a lot of time at “the box” over the last two years absorbing the culture.   Most of our team at 98 are not “crossfitters” and see the experience objectively.  The subjective / objective mix of opinions enabled a more fluid translation of the inward experience to the outside world.



Below is a video of rough sketches with a stand-in voice over for timing and pace (no worries Trevor will not be pursuing a VO career anytime soon:). After the script was laid down this rough mock-up was the next step in the evolution of the video. This enables our team to tweak the shot list and script prior to production, plus get a sense of what’s working and what’s not.  At our studio a video travels down the pipeline through many eyes and ears as we pull all the elements into a cohesive whole.  Each member is a part of the creative process.  It is not always easy collaborating in a team, but we are grateful for it.  The process delivers unexpected challenges and rewarding results.  Thank you to all crossfitters who participated in our video.






Monkey said,”Share your spaceship. The journey will be more.”

CREATIVE SOUTH | Many moons ago, in a reprieve from the ‘Nebuchadnezzar’ animal that became my mind, I looked outside at this Monkey statue.  Perched in the lush courtyard known as the ‘Om Garden'; the Monkey statue spoke to me and said “Share your spaceship.  The journey will be more.”  No really, I swear I’ve got my mind back.  The monkey statue sat outside ‘The Bunker': the shoebox studio apartment where the 98 adventure took flight.

On ‘throwback thursday’ prior to departure for Creative South, I posted these old images of the Monkey statue.  It wasn’t until we returned from our amaze-balls weekend in Columbus that I realized some connection.  The adventure happened between Michelle, Jeannette, myself, our super Clients the Focus Lab LLC, and everyone in existence at the conference.  The journey becomes more, with people.  The journey becomes more when it is shared.  All things are not owned by any one individual.  They are given gifts and the more you give them away the more you receive.

And man, there were so many soulful presentations given by top designers that our minds were blown.  We felt as though our trip to Columbus was like the cathartic trip up the mountain and back.  Receiving direction from the ancient masters.  We made the ‘Monkey: Journey to the West‘.  It feels great to be in beta.  It feels amazing to be a student: to be learning and growing continuously.  To be curious.

The best part of the weekend for me, like the 98 adventure itself, is sharing it with the people I work with: the team, the Clients and everyone we meet in between.  Connecting.  I loved taking walks outside the conference and meeting people in Columbus.  I loved meeting the kids who were holding a car wash fundraiser up the block from our hotel.  Just trying to think of the creative possibilities they experience moment to moment in this fluctuating world is stammering.  I pray they live to experience the truth that “Everything in life that matters requires risk.”  This shared enlightenment came across in several presenters.

One blog entry cannot contain all the inspiration, advice and wisdom that was shared throughout the weekend.  Here are four brief insights that resonate with us:

1. “Ideas come from participation in the outside world.” – Ben Jenkins, OFB

2. “Make friends everywhere.” – Helena Price

3. “Work to live, don’t live to work.” – Erik Reagan, Focus Lab LLC

4. “Flow is the state of doing what you were made to do.” – Ben Jenkins, OFB


Saturday morning car wash Columbus, GA.


We thank Ben Jenkins for the Warstic bat he signed ‘Keep Fast’.  Many challenges come in which you must ‘keep fast’.  Life is life it is not ideal and that’s a blessing.  This bat reminds us to smash away the obstacles that threaten to keep us from doing the important things in life, like spending time with those we love, enjoying each moment, and being of maximum service to the world.


We made a hoop video at Chef Lee’s Parking Lot in Columbus, GA.

Thank you Creative Coast for an amazing experience.  We highly recommend this event to anyone seeking insight and inspiration for life.  “Share your spaceship.  The Journey will be more.”


Monkey statue in the “Om Garden.”


deFINE ART | SCAD Museum Of Art


deFINE ART | SCAD Museum Of Art

deFine Art | SCAD Museum Of Art | “We are the result of the stimulus we receive.” – Alfredo Jaarkicked off the week as the keynote speaker honoree at this year’s deFINE ART presented by SCAD.   Stimulating!   In order to “define art”” Jaar deferred to Chinua Achebe‘s quote:

Art is man’s constant effort to create for himself a different order of reality from that which is given to him.”

Michelle’s reflection on Alfredo’s keynote address:  Alfredo Jaar is an absolute genius.  We had the pleasure of filming an interview, class visit and master class with him at deFINE ART. He is an architect, film maker and artist who focuses on socio-political issues to educate and instill curiosity in people. I was reminded last night, be curious and always question. “To be young and not a revolutionary is a biological contradiction.” -Salvador Allende


“We are the result of the stimulus we receive.” – Alfredo Jaar

Trevor’s reflection on the Alfredo sessions:  As an artist and as a man, I got the immediate impression that Alfredo loves people.  His work deals with human rights.  There were so many concepts and ideas that Alfredo spoke about in the interviews and discussions on our shoots.  It was a lot to digest in a brief time.  Here are a few of the many things that sparked my imagination: 

1) He spoke about popular culture manifesting reality, using the example of an African American President in the United States becoming reality.  Suggesting the notion took root in the minds of people years ago, then was expressed by the rappers and musicians, and in characters on Film and Television, and finally pop culture became reality with President Obama.  

2) His statement “For something to become art it must be made public.”  How true.  A work with no audience serves no one.  

3) At his keynote he addressed many social issues in our world.  I found the “Passion For Education” protests and the moxie of the Chilean student protestors so inspiring.  Especially those without financing that won seats in the Chilean government through social media.  

4)  Things come back around.  As a kid growing up in Canada in the 80’s, I would listen relentlessly to music.  One of my favorite albums of all time is U2 – The Joshua Tree.  The last track on the album (which I would listen to repeatedly) is a powerful, moving tribute to the Madres de Plaza de Mayo, a group of women whose children had been “disappeared” by the Argentineand Chilean dictatorships in the 70’s.  The song contains stunning beauty and sadness.  I vaguely remember the news of the Detenidos Desaparecidos joining U2 on stage during a performance in Santiago, Chile on the PopMart Tour in 1998.It was fascinating to see this man, on stage, in Savannah, 2014, speaking about the South American regime that seized power during that coup d’états on September 11th, 1973.  He spoke of how that pivotal moment had inspired and shaped his life.  An estimate gives 22,000 killed or “disappeared” between 1975 and mid-1978 in and around Santiago by the hands of the Chilean secret police.  The violence, destruction, followed by the rebirth and renewal of modern day Santiago.  Followed by the uprising of today’s disenfranchised youth struggling for a better tomorrow.  He echoed this worldwide life cycle of struggle and rebirth throughout his works.  

5) Thank you for introducing us to  the beautiful Iranian song “Between the Heavens and Me” by Kayhan Kalhor & Ali Bahrami Fard.

In the few hours we spent with him;  we learned a lot.  Alfredo reminded us to wake up and pay attention to the world.  Thank you Mr. Jaar.


Tallur L. N. hammering a coin into his piece, “Chromathophobia.”

“Art is all about life or the life experience” – Tallur L. N.’s exhibit, Balancing Act is on exhibit at the SCAD Museum of Art for the next few months.  In this, his first solo U.S. museum exhibition, Tallur brings us interactive works that leave us thinking of the dichotomies between the tangible and ethereal, figurative and abstract, and the decorative and conceptual.

The Rebel (and other myths), choreographed by the dynamic Jonah Bakaer was created in response to the SCAD Museum of Art’s unique architecture.


Lilja Rúriksdóttir, one of the performers, making her way across the gallery in smooth, measured movements.

Lilja stopping at one of the original brick archways in the SCAD Museum of Art. The dancers would observe the brick through touch, running their fingers and bodies along each arch.


On Tuesday, we created a time lapse video to capture the amazing visual artist, performer and choreographer Tony Orrico as he presented “Penwald: 8, 12 by 12 on Knees.”  During a five hour process Orrico used his body as a compass to merge drawing with movement and create the distinctive visual composition made entirely of circles: a penwald drawing. Presented as part of deFINE ART 2014.

‘Penwald: 8: 12 by 12 on Knees’ by Tony Orrico

‘Penwald: 8: 12 by 12 on Knees’ by Tony Orrico

“I think art is the driving desire to make.” – Whitney Stansell, SCAD alumn. Truly inspiring interview shoot with Whitney & Micah Stansell, who made no pretenses that you have to love what you do and be the ‘hardest working person you know’ in order to succeed in your discipline.  Their ‘Scarlet Air’ sound and video installation was designed specifically for deFINE ART.

The week was filled with stunning artists, exhibits and insights.  Special thank you to Producer Jason Piccolo and the SCAD Visual Media team.  Check out the exhibits ongoing this spring at

Client :: Savannah College of Art & Design

98 Productions Videography Team :: Trevor Jenkins + Michelle Kanke + Jeannette Bansbach + Brian Taylor + John Haverland