UPWIND... CROSSWIND... DOWNWIND... BASE... FINAL...we are now FAA sUAS Remote Pilot Commercial Operator licensed. Services include drone mapping, aerial photography for property insurance, businesses and our favorite function… fine art. Everyone all together now… UPWIND... CROSSWIND... DOWNWIND... BASE... FINAL...
Viewing entries tagged
Original artwork prints will be available from concept boards, minimalism to characters to the rough and ready doodles. Look at this face... excited.
We're always coming to life. Or becoming a business. And the present moment is the moment of happy accidents. Orson Wells described good filmmaking as "a series of happy accidents." This shot reveals the design of the fountain in our Forsyth Park. The area took a new shape and color thanks to the wondrous "snow day". The drone flew over not intentionally, but by discovery. And that's where life is, where creativity lives: in discovery. We wish you a year of creativity, insight, growth and miracles, as you reflect on the design of your present, your past, and the future we all share.
Thank you AAF District 7 and AAF Savannah. CrossFit SteadFast won five American Advertising Awards including Voice Over, Copywriting and Branded Content. Nfinity won ADDY Gold for Cinematography. Thank you to our team and Congratulations to all the #ADDY Award winners. #aafdistrict7#braceyourself #cfsteadfast #MarvelousMachines #savannah
EDITING is a mysterious art form that will make or break the experience of any video design. This video from the team at Inside The Edit provides a glimpse into the role and significance of the Editor.
Focus Lab Culture Video | “Let”s go downtown”, Neil Young echoes over a big wooly mass of sound thundered by Jack Iron‘s tribal drumming. It’s 1995. Eddie Vedder’s away in “time out” to regroup and recover. The other members of Pearl Jam are wondering what the future holds. And that’s when the wizard Neil Young offers to take the band on tour. It’s that cathartic moment in every hero’s journey (as laid out by Joseph Campbell) when the wise sage comes in and shapes a samurai! Making Focus Lab’s 90 second culture spot has been like that moment when Neil Young took Pearl Jam out on tour with him in 1996! They became a better band because of it. They taught each other new things. And the epic album ‘Mirrorball’ was conceived.
Focus Lab we are beyond thankful for you being our ‘Neil Young’ this spring in 2014. We are grateful for everything you have taught us and the opportunity to hang and be with your community at your beautiful ‘downtown’ headquarters in Savannah, GA, and beyond. Thank you for inspiring and teaching us to never stop learning. If the folks in Focus Lab ever wonder what the future holds, it is most likely the fruit of love, for their people, their work and all the blessings bestowed upon them. As for our future, “The fruit of love was in the future around the corner and over the hill.” – Act Of Love, Neil Young Mirrorball 1995
NOTE: 90 second video designed, shot and produced to give a glimpse into the Focus Lab culture. Neil Young ‘Mirrorball’ and Focus Lab were metaphorically put together for the purposed of this blog post. Thank you.
CROSSFIT STEADFAST | There was a lot of Jack London influence floating around the studio this winter. Shelly wrote the above quote on the board, and with that “call to action” we embarked on new projects. One of which was this culture spot for CrossFit SteadFast, “The box” has grown substantially as a business and community during these past two years. Since our previous video in 2012 the gym space has doubled in size, attendance and coaches. Brian and Sabrina (owners) also welcomed Asher, a new beautiful baby boy into their family last month! Congratulations CrossFit SteadFast on two-years of goal-setting, fellowship, hard work, outreach, perseverance, endurance, love and remarkable growth!
Paul Davis came to town from Guatemala last fall and dropped off a beautiful notepad (Deepstreamlife.com). That pad has been the site of many notes and inspirations. A poem came to mind that involved a play on words for ‘pushers’ and ‘hustlers’. That was our start. The piece took on a life of its own when we did our ‘think tank’ as a team and fleshed out the poem, crafting it into the voice over you hear. Harvey Gold in Vancouver dropped the VO. Trevor has spent a lot of time at “the box” over the last two years absorbing the culture. Most of our team at 98 are not “crossfitters” and see the experience objectively. The subjective / objective mix of opinions enabled a more fluid translation of the inward experience to the outside world.
Below is a video of rough sketches with a stand-in voice over for timing and pace (no worries Trevor will not be pursuing a VO career anytime soon:). After the script was laid down this rough mock-up was the next step in the evolution of the video. This enables our team to tweak the shot list and script prior to production, plus get a sense of what’s working and what’s not. At our studio a video travels down the pipeline through many eyes and ears as we pull all the elements into a cohesive whole. Each member is a part of the creative process. It is not always easy collaborating in a team, but we are grateful for it. The process delivers unexpected challenges and rewarding results. Thank you to all crossfitters who participated in our video.