We're always coming to life. Or becoming a business. And the present moment is the moment of happy accidents. Orson Wells described good filmmaking as "a series of happy accidents." This shot reveals the design of the fountain in our Forsyth Park. The area took a new shape and color thanks to the wondrous "snow day". The drone flew over not intentionally, but by discovery. And that's where life is, where creativity lives: in discovery. We wish you a year of creativity, insight, growth and miracles, as you reflect on the design of your present, your past, and the future we all share.
Amidst the rising temperatures this summer, our community experienced the death of a young man, a future promise. In that moment we also experienced life.
There are times in creating, documenting, living, where things make absolutely no sense. This was one of them. Covered in the unknown. Lying unanswered.
We are thankful for each day. Each new challenge. Each new breath. Each new person that we encounter today.
The season of dismantle. Rebuild and move forward by dismantling what was and what is yet to be. Dismantle your hopes. Dismantle your dreams. Dismantle your expectations and dismantle your schemes. Simplify and construct. This drawing is a dismantle for the Young & United. Dismantle inspiration. Dismantle hallucination. Dismantle alienation and come into what is and step forward. Happy dismantling to you in all you do.
Thank you AAF District 7 and AAF Savannah. CrossFit SteadFast won five American Advertising Awards including Voice Over, Copywriting and Branded Content. Nfinity won ADDY Gold for Cinematography. Thank you to our team and Congratulations to all the #ADDY Award winners. #aafdistrict7#braceyourself #cfsteadfast #MarvelousMachines #savannah
EDITING is a mysterious art form that will make or break the experience of any video design. This video from the team at Inside The Edit provides a glimpse into the role and significance of the Editor.
Doodles and videos we used for inspiration when making the 'Summer's Encore' 60 second spot for Visit Tybee:
Census Test 2015 Commercial | We are excited for our client Bully Pulpit Interactive (featuring Sarah Hegeman and Christina Sheffey) on their new spot for the 2015 Census Test. It was an honor for our team to execute the production, to grow and transform throughout the process. Big THANK YOU to the Lowcountry community for making these happen! These are the resulting spots:
30 Second Version
60 Seconds Version
15 Second Version
Execute production for the “Questions” commercial created by BPI for the 2015 Census Test.
BULLY PULPIT INTERACTIVE
EXEC PRODUCER/ FOR AKPD MEDIA
DIRECTOR + PRODUCER/ FOR BPI
BULLY PULPIT INTERACTIVE
EDITOR + VO + COLORIST/ FOR BPI
PROJECT MANAGER/ FOR 98 PRO
PRODUCER + CINEMATOGRAPHER
HAIR & MAKEUP
DOLLFACE BY JULES
CASTING/ FOR TALENT SOURCE
SPECIAL THANK YOU
ELIZABETH NEELY/ FOR REINGOLD
SPECIAL THANK YOU
CHIP LANE/ FOR FIRST CITY FILMS
SPECIAL THANK YOU
NATE NAUERT/ FOR HD SAVANNAH
SPECIAL THANK YOU
BECKY SMITH/ FOR AASU
SPECIAL THANK YOU
MARK KELLER/ FOR SAVANNAH
FIRE & EMERGENCY SERVICES
SCAD #ifeelya | Thank you to SCAD VM for inviting us to shoot this behind-the-scenes promo for “Trumpets”, an art film supporting the “i feel ya: SCAD + André 3000 Benjamin” exhibition. “Trumpets” is designed by super talent SCAD Alumni Greg Brunkalla (directing for Skunk US). It was enlightening to watch Greg in action, engaging his cast and crew with laughter, care and candor, while executing his high level vision. Big Ups to Halo Models and Talent for a superb cast, the Savannah Film Company for lighting, grip and electric, and Savannah Film Studios for your inspiring and inviting facility.
Goose Feathers Commercial | Thank you to Michael and Beth Meeks, owners of Goose Feathers Cafe & Bakery, for embarking on another exciting journey with the 98 Team. This time for their newest commercial.
1. We envisioned a grandmother, beginning her day, then going to meet her grandchildren at Goose Feathers:
2. The brand was not clearly defined until much later in this ROUGHCUT version:
3. This reworked design was our solution to quickly identify the brand and showcase the three generations of customers:
Thank you again to Beth and Michael, and to our cast who inspire us to live each day with gratitude, enthusiasm and wonder.
BVSA Rhinos | “I know that God made it possible for us to travel to the United States in order to play in the soccer tournament!” – Jhony (pictured). Much love to the Rhinos in their tournament in the USA!
“A group of tourists sits in a bus that is passing through gorgeously beautiful country; lakes and mountains and green fields and rivers. But the shades of the bus are pulled down. They do not have the slightest idea of what lies beyond the windows of the bus. And all the time of their journey is spent squabbling over who will have the seat of honor in the bus, who will be applauded, who will be well considered. And so they remain until the journey’s end.” – The Way To Love, The Last Meditations of Anthony De Mello.
I am unbelievably thankful God ‘took me off the bus’ to spend time with the incredible folks of the Buena Vista Sports Academy, and for our shoot in Guatemala with the team, their community, and capturing the Rhino’s first visit to NYC! – Trevor Jenkins
Focus Lab Culture Video | “Let”s go downtown”, Neil Young echoes over a big wooly mass of sound thundered by Jack Iron‘s tribal drumming. It’s 1995. Eddie Vedder’s away in “time out” to regroup and recover. The other members of Pearl Jam are wondering what the future holds. And that’s when the wizard Neil Young offers to take the band on tour. It’s that cathartic moment in every hero’s journey (as laid out by Joseph Campbell) when the wise sage comes in and shapes a samurai! Making Focus Lab’s 90 second culture spot has been like that moment when Neil Young took Pearl Jam out on tour with him in 1996! They became a better band because of it. They taught each other new things. And the epic album ‘Mirrorball’ was conceived.
Focus Lab we are beyond thankful for you being our ‘Neil Young’ this spring in 2014. We are grateful for everything you have taught us and the opportunity to hang and be with your community at your beautiful ‘downtown’ headquarters in Savannah, GA, and beyond. Thank you for inspiring and teaching us to never stop learning. If the folks in Focus Lab ever wonder what the future holds, it is most likely the fruit of love, for their people, their work and all the blessings bestowed upon them. As for our future, “The fruit of love was in the future around the corner and over the hill.” – Act Of Love, Neil Young Mirrorball 1995
NOTE: 90 second video designed, shot and produced to give a glimpse into the Focus Lab culture. Neil Young ‘Mirrorball’ and Focus Lab were metaphorically put together for the purposed of this blog post. Thank you.
STEVE AISHMAN | “I strive to make work that reminds me of nothing.” Yes. Yes. YES! This could be one of our all-time favorite quotes. You will find it on the ‘Statement’ page of Steve’s website along with a host of creative adventures and inspirations (check out ‘Throwing Fast Food’). We are grateful for the out-of-the-box moment to shoot an interview with Steve, who shared hisinsight into the thought process of designers, and the opportunities for developing our creative minds in the 21st century and beyond. “Designers bridge the gap between critical thinking and critical making.” – Steve Aishman, Dean of Academics at SCAD Atlanta. Thank you to SCAD VM Producer Jason Piccolo for a great interview shoot! Check out www.steveaishman.com!
CROSSFIT STEADFAST | There was a lot of Jack London influence floating around the studio this winter. Shelly wrote the above quote on the board, and with that “call to action” we embarked on new projects. One of which was this culture spot for CrossFit SteadFast, “The box” has grown substantially as a business and community during these past two years. Since our previous video in 2012 the gym space has doubled in size, attendance and coaches. Brian and Sabrina (owners) also welcomed Asher, a new beautiful baby boy into their family last month! Congratulations CrossFit SteadFast on two-years of goal-setting, fellowship, hard work, outreach, perseverance, endurance, love and remarkable growth!
Paul Davis came to town from Guatemala last fall and dropped off a beautiful notepad (Deepstreamlife.com). That pad has been the site of many notes and inspirations. A poem came to mind that involved a play on words for ‘pushers’ and ‘hustlers’. That was our start. The piece took on a life of its own when we did our ‘think tank’ as a team and fleshed out the poem, crafting it into the voice over you hear. Harvey Gold in Vancouver dropped the VO. Trevor has spent a lot of time at “the box” over the last two years absorbing the culture. Most of our team at 98 are not “crossfitters” and see the experience objectively. The subjective / objective mix of opinions enabled a more fluid translation of the inward experience to the outside world.
Below is a video of rough sketches with a stand-in voice over for timing and pace (no worries Trevor will not be pursuing a VO career anytime soon:). After the script was laid down this rough mock-up was the next step in the evolution of the video. This enables our team to tweak the shot list and script prior to production, plus get a sense of what’s working and what’s not. At our studio a video travels down the pipeline through many eyes and ears as we pull all the elements into a cohesive whole. Each member is a part of the creative process. It is not always easy collaborating in a team, but we are grateful for it. The process delivers unexpected challenges and rewarding results. Thank you to all crossfitters who participated in our video.
CREATIVE SOUTH | Many moons ago, in a reprieve from the ‘Nebuchadnezzar’ animal that became my mind, I looked outside at this Monkey statue. Perched in the lush courtyard known as the ‘Om Garden'; the Monkey statue spoke to me and said “Share your spaceship. The journey will be more.” No really, I swear I’ve got my mind back. The monkey statue sat outside ‘The Bunker': the shoebox studio apartment where the 98 adventure took flight.
On ‘throwback thursday’ prior to departure for Creative South, I posted these old images of the Monkey statue. It wasn’t until we returned from our amaze-balls weekend in Columbus that I realized some connection. The adventure happened between Michelle, Jeannette, myself, our super Clients the Focus Lab LLC, and everyone in existence at the conference. The journey becomes more, with people. The journey becomes more when it is shared. All things are not owned by any one individual. They are given gifts and the more you give them away the more you receive.
And man, there were so many soulful presentations given by top designers that our minds were blown. We felt as though our trip to Columbus was like the cathartic trip up the mountain and back. Receiving direction from the ancient masters. We made the ‘Monkey: Journey to the West‘. It feels great to be in beta. It feels amazing to be a student: to be learning and growing continuously. To be curious.
The best part of the weekend for me, like the 98 adventure itself, is sharing it with the people I work with: the team, the Clients and everyone we meet in between. Connecting. I loved taking walks outside the conference and meeting people in Columbus. I loved meeting the kids who were holding a car wash fundraiser up the block from our hotel. Just trying to think of the creative possibilities they experience moment to moment in this fluctuating world is stammering. I pray they live to experience the truth that “Everything in life that matters requires risk.” This shared enlightenment came across in several presenters.
One blog entry cannot contain all the inspiration, advice and wisdom that was shared throughout the weekend. Here are four brief insights that resonate with us:
1. “Ideas come from participation in the outside world.” – Ben Jenkins, OFB
2. “Make friends everywhere.” – Helena Price
3. “Work to live, don’t live to work.” – Erik Reagan, Focus Lab LLC
4. “Flow is the state of doing what you were made to do.” – Ben Jenkins, OFB
We thank Ben Jenkins for the Warstic bat he signed ‘Keep Fast’. Many challenges come in which you must ‘keep fast’. Life is life it is not ideal and that’s a blessing. This bat reminds us to smash away the obstacles that threaten to keep us from doing the important things in life, like spending time with those we love, enjoying each moment, and being of maximum service to the world.
We made a hoop video at Chef Lee’s Parking Lot in Columbus, GA.
Thank you Creative Coast for an amazing experience. We highly recommend this event to anyone seeking insight and inspiration for life. “Share your spaceship. The Journey will be more.”
We are very grateful for the recognition and awards from the Savannah ADDY Awards for our work for Goose Feathers – An Express Cafe and Bakery and “Timelapse of Heaven’s Gate” by Odili Donald Odita for SCAD Museum Of Art. Congratulations to all of the 2014 Savannah ADDY Awards Winners! A special thank you to Barbara Scott and everyone at the ADDY Awards and to our team members who helped bring these productions to life.